AHW is a luxury clothing brand that specializes in experimental design using Khaadi and other Indian vegan textiles. We place our highest priority on differentiating and centering the feel of the textiles through our designs and are particular fans of decorating the garment with the textile’s own surface texture.
AHW tries to reimagine the fabrics that people in India have been wearing for centuries through the lens and perspective of the contemporary everyday to graceful occasion wear.
AHW is a strong believer in fair pay and hopes to someday be a vocal advocate for the same cause. The fashion industry of India benefits from a wide range of highly skilled workers many of whom are taken advantage of in the system due to the lack of knowledge and awareness of their worth. The bulk of the fabrics used for our collections come from three villages of generationally skilled handweavers in Ahmedabad and Rajasthan.
The brand was launched November of 2017. Our clothes are produced at our atelier in Juhu, Mumbai, India.